Dedicated to Corporate Purpose & ESG

The new frontier for Sustainability

“It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.”
Seneca –

64 AD Roman Stoic Philosopher

Who We Are

Global Research Institute

Pushing the boundaries of Corporate
Purpose & ESG

The VeriStell Institute is a globally focused Not-For-Profit Think Tank dedicated to MAINSTREAMING new Corporate frontiers for Sustainability and publishing consensus positions – recognized worldwide.

Corporations positively impacting society and driving Competitiveness.
The VeriStell Institute leads global projects that enable the adoption of the Sustainability agenda in the Corporate Sector – providing BLUEPRINTS for meaningful action in partnership with others.

A Not-For-Profit affiliated with Goodman
Sustainability Group

We encourage organizations to adopt at least one of the United Nations 17 Sustainable Development Goals – within the framework of their Corporate Purpose statements.

Board of Directors & Executive Leadership

Derek Purchase

Chairman – VeriStell Institute, former Sr. Audit Partner EY, Chief Development Officer, Goodman Sustainability Group

Glen Hodgson

Former Chief Economist – Conference Board of Canada C.D. Howe Institute Fellow

Faith Goodman

CEO Goodman Sustainability Group, Founder and Director VeriStell Institute, Founder and Director UTLC

Photo of Janet Ecker

Janet Ecker

President at Kilwaughter Consulting, Former Minister of Finance at the Government of Ontario, Former President and CEO of Toronto Financial Services Alliance

Paul A. Argenti

Professor of Corporate Communication, The Tuck School of Business At Dartmouth

Ioannis Ioannou

Associate Professor, Strategy & Entrepreneurship, London Business School UK

Photo of Paul Richards

Paul Richards

Office Managing Partner at HumanEdge Global

Photo of Jacqui Faclier

Jacqui Faclier

Marketing & Communications Executive, Former Managing Director at DDB Canada

Photo of Vania Grandi

Vania Grandi

Chief Sustainability Officer, Former VP of Rio Tinto & Former CEO of Alpine Canada


Geoffrey Rowan

Former Partner & Founding Managing Director, Ketchum Public Relations, Former Reporter, Globe and Mail

Photo of Sherry Zhao

Sherry Zhao

Senior Business Consultant at the CIBC Leadership Institute

Aleem Punja

Chief Operating Officer at York Region Children’s Aid

Dinara Millington

Former VP Research, Canadian Energy Research Institute

Lisa Asbreuk

Partner, Cunningham Swan LLP

What We Do

The VeriStell Institute is a global forum where CEOs, Board Directors and Leaders come to find leading thinking and foresight on the issues of ESG and Corporate Social Purpose.

We provide leadership in Research, Advocacy, Best Practices Development, Publications, Projects, Thought Leadership, Conferences, Media, Teaching and Outreach.

Our goal is to enable corporate entities to embrace ESG and Corporate Purpose (and its new incarnations over time) – aligned with the United Nations 17 Sustainable Development Goals.

Corporations will have the tools and protocols to concurrently deliver shareholder value and partner with civil society to address the world’s pressing societal issues.

Our Key Competencies

We work with multiple Stakeholders globally including businesses, governments, multilateral organizations, civil society, community groups, NGOs, academics, Indigenous Communities and charities.

Research and Data Analysis

Social Impact and benchmarking evaluation
models for successful enterprises.

Social Purpose Discovery Lab

In concert with others, we have engineered a unique and proven model to determine best
fit and align a company’s Social Purpose with
their organization’s DNA and might.


Demonstrating how and why business
can and will become more competitive by
embracing ESG and Corporate Social

Competitive Advantage -
Leadership Networks

Forum for CEOs, Boards, Leaders to
network through events, education,
alliances, publications

Benchmarking and
Consensus Models

Convening leading academic, civil society
and business researchers/Thought Leaders
to develop and distribute consensus

Sectoral Approach

Research and analysis on global Sector
specific protocols.


November 30, 2020

Launch of Canadian Corporate Purpose Lab

Established to develop a globally recognized framework and protocol
for Corporate Purpose (Partner announcements coming soon).

VeriStell Institute

December 3, 2020

The Walrus & VeriStell Institute Present: Daring to Leap, Global Conversation on ESG & Corporate Purpose

Global CEO Summit hosted by VeriStell Institute
and The Walrus

Click here to register

VeriStell Institute and The Walrus are the first in the world to launch a global online forum about Environmental, Social, and Governance (ESG) and Corporate Purpose as the new business essentials.

A global societal shift has been set in motion by the events of 2020. It is redefining the contract between businesses and their communities—from simply “being responsible” to creating real social value. Irrespective of where you are located in the world or the size of your firm, the “purpose of the organization”—within the context of broader society—is rapidly undergoing the most important sea change of our time.

Competitive advantage is founded in trust, and trust is at an all-time low. Ignoring ESG and your Corporate Purpose can erode your brand image and jeopardize long-term competitiveness. Failure to leap is your biggest risk. Courageously daring to leap is your biggest opportunity. People expect business to not only drive shareholder value but to concurrently create social value. Pinpointing and addressing a pressing societal issue that leverages your corporate DNA will enable long-term competitive advantage.

Our global forum will explore the competitive benefits of “Daring to Leap” and illuminate the complexities, challenges, and opportunities of this new “making society sustainable” journey. We plan to highlight the global brands that are in the midst of making the leap—and to explore their key learnings.

VeriStell Institute
The Walrus